Who is Mt. Joy?
Mt. Joy is a critically-acclaimed indie rock band from the Philadelphia area.
This campaign serves to bolster engagement and support among the group’s current fanbase while also working to convert casual listeners & fellow Philly locals to super fans. These promotional pieces highlight not only Mt. Joy’s music but their brand personality as a group, providing listeners with a reason to believe and instilling emotional stake in the band.
Key Messages
Mt. Joy makes emotionally driven, feel-good music
Mt. Joy creates captivating live experiences
Mt. Joy embraces their Philadelphia roots
Media Alert.
Press Release.
Social Media Audit.
Social Media Recommendations.
Blog Post Mockup
Come With Us: Mt. Joy Live at The Mann Night 2
ASTROFAM!
We are still buzzing from yet another amazing show in good ol’ Philadelphia. We can always count on our Philly fans for an enthusiastic welcome home, but you’ve really outdone yourselves this time. We thought Night 1 was the craziest it could get, but Philly surprised us yet again with another unforgettable show. Nothing beats the feeling of coming back home to such an electric crowd - it really is such a full circle moment for us.
We had a lot of fun rearranging (pun intended) the setlist from Night 1 to Night 2. We knew we wanted to change it up each night and bring something different. We listened to your ASTROFAM feedback on our setlist polls and put together a set that we were really proud of. You guys wanted to hear “Cardinal” and “Phenomenon”? We gave you “Cardinal” and “Phenomenon”. We also worked a couple of new covers into the mix this time that we’ll surely be keeping in our back pocket for future shows. From The Band’s “The Weight” to snippets of Frank Ocean’s “Ivy” and Lil Nas X’s “Old Town Road”, we pretty much played something for anyone you dragged along with you to the show. Of course, we also couldn’t help but include a Mt. Joy rendition of “Fly Eagles Fly”. Thanks to Jason Kelce and Connor Barwin for coming out and sharing some Philly pride with us. Go Birds!
Huge thanks to The Mann Center for inviting us back to the Skyline Stage once again. The Mann has always been one of our favorite venues to play on tour - playing under the stars of our hometown is always a magical experience. The Mann also does awesome work to promote arts education and access in Philadelphia. Whenever we’re back home in Philly, it’s really important for us to give back to the place that made us who we are, and the Mann Center makes that possible. We see ourselves in these young artists, so it’s always a pleasure to help out when we can.
These shows at the Mann are truly ones that we will never forget, and we wanted to share this experience with all of you. We filmed this live video of our Night 2 performance at The Mann exclusively for ASTROFAM so that we can all relive this legendary moment together.
Overall, this tour has been one of our craziest yet, and we owe it all to you - you have made these shows truly unforgettable. Getting to finally play these songs that we’ve poured our hearts and souls into over the past few years has been so surreal for us, and we cannot wait to get back on the road in December with a new show and some new music (and plenty more tour recaps). Hope to see you there!
-Mt. Joy